Alumni relations professionals are woefully behind other member-based organizations when it comes to offering meaningful benefits. It's a big reason why alumni are not engaged with their alma mater.
A newly released nationwide study measures the level at which member-based organizations are failing meet the needs of their members. Alumni organizations fare the worst among all groups.
70% of institutions have adopted this cockeyed idea that a solicitation is akin to cultivating their alumni. But the cost has an unexpected impact on giving.
Stop treating your alumni like an ATM. Before soliciting gifts from alumni, incentivize alumni to engage with their alma mater by offering alumni benefits.
