Are your Millennial alumni’s “sensitivities” or “preferences” fundamentally different from other alumni? Despite all you’ve read, the answer is NO!
Not all alumni discount programs can really attract and engage your alums like they promise. Here are 20 of the most important elements to look for in an effective (and compelling) discount program.
After 20 years of serving on both sides of the desk in higher ed alumni engagement, here are four lessons I've had to unlearn and relearn.