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Alumni & Advancement: Agree on a Definition of Engagement

Without a clear definition of alumni engagement, institutions struggle. This definition will help alumni & advancement professionals work smarter together.
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New Data: Why Your Alumni Should be Getting More Relevant Emails

The 2020 VAESE study reveals that most alumni relations organizations could see an immediate impact on alumni engagement if they were to improve their email communication strategy.
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Why Alumni Relations Has Grown Subordinate to Fundraising.

New data reveals evidence that alumni relations and engagement goals have become increasingly subordinated to the goals of development/fundraising.
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Post-Pandemic Alumni Relations: Using the 2020 VAESE Study to Prepare

What the VAESE study teaches us about alumni engagement post-COVID-19, and how best to identify the digital benefits and services your alumni want.
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The Seven Deadly Sins in Alumni Engagement

Here are seven uninspired practices that are downright blasphemous when it comes to alumni engagement.
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Stop Abusing Your Alumni's Altruism & Start Offering More Value

Alumni relations professionals are woefully behind other member-based organizations when it comes to offering meaningful benefits. It's a big reason why alumni are not engaged with their alma mater.
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New Study Reveals Major Gap Between Institutions & Alumni

A newly released nationwide study measures the level at which member-based organizations are failing meet the needs of their members. Alumni organizations fare the worst among all groups.
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The Ultimate Guide to Alumni Discounts - Download The eBook

For alumni/advancement professionals, what benefit can appeal to all your alumni? A new ebook sheds light on the topic and offers a solution. Alumni discounts.
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Genius Hacks into Alumni Relations...and Other Myths

There are no hacks into alumni relations, Here's why institutions should stop trying to shortcut the natural process of nurturing alumni relationships.
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A Cockeyed Idea: Soliciting Alumni as a form of Cultivation

70% of institutions have adopted this cockeyed idea that a solicitation is akin to cultivating their alumni. But the cost has an unexpected impact on giving.
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How to Stop Word-Vomit Alumni Newsletters

Alumni membership and marketing
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Top Ten Things To Look For in an Alumni Discount Program

Alumni membership and marketing
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