---
title: Alumni Access Blog | institutional advancement
description: institutional advancement | Alumni Access will help you reach and engage more alumni
---
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#### [Alumni & Advancement: Agree on a Definition of Engagement](https://blog.alumniaccess.com/alumni_engagement_definition_attraction_connection_affection_influence)
Without a clear definition of alumni engagement, institutions struggle. This definition will help alumni & advancement professionals work smarter together.
[Read More](https://blog.alumniaccess.com/alumni_engagement_definition_attraction_connection_affection_influence)
#### [New Data: Why Your Alumni Should be Getting More Relevant Emails](https://blog.alumniaccess.com/your-alumni-should-be-getting-more-relevant-emails)
The 2020 VAESE study reveals that most alumni relations organizations could see an immediate impact on alumni engagement if they were to improve their email communication strategy.
[Read More](https://blog.alumniaccess.com/your-alumni-should-be-getting-more-relevant-emails)
#### [Why Alumni Relations Has Grown Subordinate to Fundraising.](https://blog.alumniaccess.com/why_alumni_relations_subordinate_to_fundraising)
New data reveals evidence that alumni relations and engagement goals have become increasingly subordinated to the goals of development/fundraising.
[Read More](https://blog.alumniaccess.com/why_alumni_relations_subordinate_to_fundraising)
#### [Post-Pandemic Alumni Relations: Using the 2020 VAESE Study to Prepare](https://blog.alumniaccess.com/post-pandemic-alumni-relations-using-vaese-study-to-prepare)
What the VAESE study teaches us about alumni engagement post-COVID-19, and how best to identify the digital benefits and services your alumni want.
[Read More](https://blog.alumniaccess.com/post-pandemic-alumni-relations-using-vaese-study-to-prepare)
#### [The Seven Deadly Sins in Alumni Engagement](https://blog.alumniaccess.com/the-seven-deadly-sins-in-alumni-engagement)
Here are seven uninspired practices that are downright blasphemous when it comes to alumni engagement.
[Read More](https://blog.alumniaccess.com/the-seven-deadly-sins-in-alumni-engagement)
#### [Stop Abusing Your Alumni's Altruism & Start Offering More Value](https://blog.alumniaccess.com/stop_abusing-alumni-altruism-and-start-offering-more-value)
Alumni relations professionals are woefully behind other member-based organizations when it comes to offering meaningful benefits. It's a big reason why alumni are not engaged with their alma mater.
[Read More](https://blog.alumniaccess.com/stop_abusing-alumni-altruism-and-start-offering-more-value)
#### [New Study Reveals Major Gap Between Institutions & Alumni](https://blog.alumniaccess.com/new-study-analyzes-gap-between-institutions-alumni-)
A newly released nationwide study measures the level at which member-based organizations are failing meet the needs of their members. Alumni organizations fare the worst among all groups.
[Read More](https://blog.alumniaccess.com/new-study-analyzes-gap-between-institutions-alumni-)
#### [The Ultimate Guide to Alumni Discounts - Download The eBook](https://blog.alumniaccess.com/new-ebook-for-alumni-engagement)
For alumni/advancement professionals, what benefit can appeal to all your alumni? A new ebook sheds light on the topic and offers a solution. Alumni discounts.
[Read More](https://blog.alumniaccess.com/new-ebook-for-alumni-engagement)
#### [Genius Hacks into Alumni Relations...and Other Myths](https://blog.alumniaccess.com/genius-hacks-into-alumni-relations)
There are no hacks into alumni relations, Here's why institutions should stop trying to shortcut the natural process of nurturing alumni relationships.
[Read More](https://blog.alumniaccess.com/genius-hacks-into-alumni-relations)
#### [A Cockeyed Idea: Soliciting Alumni as a form of Cultivation](https://blog.alumniaccess.com/a_cockeyed_idea_soliciting_alumni_as_a_form_of_cultivation)
70% of institutions have adopted this cockeyed idea that a solicitation is akin to cultivating their alumni. But the cost has an unexpected impact on giving.
[Read More](https://blog.alumniaccess.com/a_cockeyed_idea_soliciting_alumni_as_a_form_of_cultivation)
#### [How to Stop Word-Vomit Alumni Newsletters](https://blog.alumniaccess.com/stop_word_vomit_alumni_newsleters)
Alumni membership and marketing
[Read More](https://blog.alumniaccess.com/stop_word_vomit_alumni_newsleters)
#### [Top Ten Things To Look For in an Alumni Discount Program](https://blog.alumniaccess.com/top_ten_things_to_look_for_in_an_alumni_discount_program)
Alumni membership and marketing
[Read More](https://blog.alumniaccess.com/top_ten_things_to_look_for_in_an_alumni_discount_program)
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