Alumni Access Blog | institutional advancement

Why Alumni Relations Has Grown Subordinate to Fundraising.

New data reveals evidence that alumni relations and engagement goals have become increasingly subordinated to the goals of development/fundraising.

New Data: Why Your Alumni Should be Getting More Relevant Emails

The 2020 VAESE study reveals that most alumni relations organizations could see an immediate impact on alumni engagement if they were to improve their email communication strategy.

Post-Pandemic Alumni Relations: Using the 2020 VAESE Study to Prepare

What the VAESE study teaches us about alumni engagement post-COVID-19, and how best to identify the digital benefits and services your alumni want.

The Seven Deadly Sins in Alumni Engagement

Here are seven uninspired practices that are downright blasphemous when it comes to alumni engagement.

Stop Abusing Your Alumni's Altruism & Start Offering More Value

Alumni relations professionals are woefully behind other member-based organizations when it comes to offering meaningful benefits. It's a big reason why alumni are not engaged with their alma mater.

New Study Reveals Major Gap Between Institutions & Alumni

A newly released nationwide study measures the level at which member-based organizations are failing meet the needs of their members. Alumni organizations fare the worst among all groups.

Thanks For Embracing for the VAESE Alumni Relations Benchmarking Study

Scammers are using the VAESE Study to dupe alumni professionals. While the study is cited in numerous articles, you don’t have to pay for it. It’s free

The Ultimate Guide to Alumni Discounts - Download The eBook

For alumni/advancement professionals, what benefit can appeal to all your alumni? A new ebook sheds light on the topic and offers a solution. Alumni discounts.

Genius Hacks into Alumni Relations...and Other Myths

There are no hacks into alumni relations, Here's why institutions should stop trying to shortcut the natural process of nurturing alumni relationships.

A Cockeyed Idea: Soliciting Alumni as a form of Cultivation

70% of institutions have adopted this cockeyed idea that a solicitation is akin to cultivating their alumni. But the cost has an unexpected impact on giving.

Alumni Career Services: The Biggest Losers (& Winners)

The 2 most popular and 2 least popular alumni career services benefits are identified according to VAESE survey results of alumni/advancement professionals.

Alumni Phonathons: Not Dead…Yet

How alumni communicate is directly related to their generation Why you should prepare for the eventual demise of your student call center.