The Millennial Generation Gap — What It Means to Alumni Organizations & What You Can Do About It.  By Gary W. Toyn

Engaging young alumni has become a critical challenge for alumni relations professionals. Yet the differences in the "personality" of this generation seem to be either ignored or misunderstood. Once you understand how they think, and what strategies you can put in place, your engagement and cultivation efforts will be greatly enhanced.  

Summary: Today’s young alumni are destined to be the most highly educated generation in U.S. history, as nearly 40% of 18-24 year-olds are enrolled in higher education. Despite the growth in the student population, alumni giving continues to decline; and national rates of alumni participation have dipped to all-time lows. Without a focused engagement strategy, Millennials could be the lost generation for alumni giving

CONTENTS
1- Placing You On Ignore
2- The Alumni Professional’s Lament
3- Discount Programs as a Loyalty Tool
4- Finding the Ideal Discount Program
5- Success Stories
6- Conclusion