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Alumni & Advancement: Agree on a Definition of Engagement

Without a clear definition of alumni engagement, institutions struggle. This definition will help alumni & advancement professionals work smarter together.
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12 New Data Trends That Should Matter to Alumni Professionals (2nd in a series)

New data trends for alumni/advancement professionals that may change how you do your job in the coming months.
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The Two Types of Alumni Loyalty, and How to Earn Them

Alumni loyalty can be either transactional or emotional. When alumni are loyal emotionally, they give and engage at higher rates. Here are three best practices to achieve more emotionally engaged alumni.
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New Data: Why Your Alumni Should be Getting More Relevant Emails

The 2020 VAESE study reveals that most alumni relations organizations could see an immediate impact on alumni engagement if they were to improve their email communication strategy.
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The Disheartening State Of Alumni Relations

Poor alumni engagement is often due to an ignorance or unwillingness to follow best practices in business and marketing.
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Are Your Alumni Benefits Stuck in the 80's?

Top rated alumni benefits vs.those stuck in the 1980s. Content and Career services rate highest, campus benefits and revenue programs are least engaging
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Stop Using These Metrics to Measure Alumni Engagement

Stop Using These Metrics to Measure Alumni Engagement
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The 7 Lamest Alumni Benefits

Benefits are meant to help boost alumni engagement, and must be personally relevant to be effective.
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Why Alumni Relations Has Grown Subordinate to Fundraising.

New data reveals evidence that alumni relations and engagement goals have become increasingly subordinated to the goals of development/fundraising.
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14 Numbers That Explain Alumni Relations

14 key statistics that help explain the state of alumni relations in higher education.
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It's Like Slapping Half Your Alumni in the Face!

Ignoring your introverted alumni population is like a slap in the face to a potentially powerful alumni segment.
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What the Power 5 Conference Alumni Organizations Can Teach the Rest of Us

We can learn a thing or two from how the big alumni organization engage their alumni.
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