Alumni Access Blog

8 Things Your Mama Taught You About Alumni Engagement

When it comes to running an alumni engagement program, your Mama had it all figured out.

Stop Dissing Your Millennial Alumni

Are your Millennial alumni’s “sensitivities” or “preferences” fundamentally different from other alumni? Despite all you’ve read, the answer is NO!

20 Key Elements to an Effective Alumni Discount Program

Not all alumni discount programs can really attract and engage your alums like they promise. Here are 20 of the most important elements to look for in an effective (and compelling) discount program.

Unlearning and Relearning Alumni Relations

After 20 years of serving on both sides of the desk in higher ed alumni engagement, here are four lessons I've had to unlearn and relearn.

Is Alumni Relations Now Subordinate to Fundraising?

Is alumni engagement becoming subordinate to institutional advancement / development / fundraising?

12 New Data Trends That Should Matter to Alumni Professionals (2nd in a series)

New data trends for alumni/advancement professionals that may change how you do your job in the coming months.

Data Trends That Should Matter to Alumni Professionals (1st in a series)

Our newly updated alumni, advancement, membership and marketing statistics page reveals six important trends alumni/advancement professionals should not ignore.

The Two Types of Alumni Loyalty, and How to Earn Them

Alumni loyalty can be either transactional or emotional. When alumni are loyal emotionally, they give and engage at higher rates. Here are three best practices to achieve more emotionally engaged alumni.

34 Inexpensive Alumni Engagement Ideas

Here are 34 cost-effective ways to boost alumni engagement. Some cost nothing, some require minimal investment, but all can help you attract and engage more alumni.

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